Do You Struggle Finding Time To Grow Your Brand?
We Produce Podcasts For:
If you serve people, as patients, we can produce Your Podcast.
Besides the obvious simplicity of podcasting when compared to creating video or writing, most of our clients do it for the following reasons:
Create in YOUR Time
You can create when you have the time to do so. At home, in your office, a hotel room… You choose.
Repurpose Your Episodes
Every episode can be turned into blog posts, social media posts, YouTube videos, email newsletters, even into a book!
Improve Your SEO
We transcribe your episodes and optimize your keywords for greater exposure and better rankings.
But don't just take OUR word for it…
"…[building a brand] comes down to buying underpriced attention… Underpriced attention is podcasting."
Entrepreneurs On Fire
"A podcast can help you grow your audience. And the best part: [it] gives you the opportunity to create an intimate relationship with them: one where they get to know, like and trust you."
Best-Selling Marketing Expert
"[Podcasting] creates an asset. One that people can engage with for years to come."
How Does It Work?
The process could not be simpler:
You Choose Your Podcast
Choose the type of podcast that best adapts to your goals and the time you have available.
We Produce It
You give us the guidelines (and the audio!) and we produce your entire podcast.
From idea to a finished asset.
Your Brand Grows
You have an evergreen podcast -an asset- that is constantly nurturing your brand and elevating your authority.
Every episode we produce includes:
And basically, whatever the heck comes up with your podcast!
Is Having a Podcast Right For YOU?
When Is Having a Podcast Not a Good Idea?
Just like every other way of growing a personal brand, podcasting is not for everyone.
We've learned that most doctors who don't benefit from having a podcast share the following traits:
Take The Next Step
Watch this video to learn exactly what's going to happen after you enter your information in the box below.
Here's What Happens After You Apply
Application & Discovery
Due to the nature and thoroughness of our service, we have a hard limit in the number of clients we can work with. This application and discovery call process is what enables us to guarantee a successful outcome for you and us.
Brand & Strategy Session
Podcasting is much more than simply choosing a name, recording yourself and hitting publish. Especially if you want it to have an impact in your listeners and your personal brand.
If we produce your podcast, we will take the time to get to know you and your practice, your ideal patients and the type of people you want to educate.
Based on this we will create a brand and a marketing strategy for your podcast.
Become the Go-To Expert In Your Field
A successful -and well produced!- podcast not only helps you grow your practice, but it also opens the door for speaking engagements, book deals, sponsorships and all sorts of endorsement deals.
All you need to do is bring in your knowledge and personality and our team will do the rest. From finding guests for your show, to producing each episode, fixing the audio, sharing to social media and even building you an email list and marketing strategy.
If you've never listened to a podcast, you're now in the minority. More than half of Americans report having listened to a podcast in the last 12 months.
So don't be too quick to assume that your patients don't listen to them.
Also, the whole point of embracing podcasting is to grow your brand, your reach and your authority. Your patients already know, like and trust you. And so a podcast is a way for you to reach those who are not yet your patients.
You're not alone. This is one of the most common questions we get regarding podcasts for healthcare professionals.
The simple answer is that, like Seth Godin says, "a podcast is an asset, that people can engage with for years to come". Much like a book.
But unlike a book, a podcast can be distributed to a wider audience, who don't have to pay for it (lower barrier of entry) and who can listen to it while doing other things - like driving, cooking, working out.
During the initial stage, while we are brainstorming and planning your podcast, you will be asked to complete an intake form and then have a 1:1 call with us to get more clarity on your background, your podcast's goals, your patients, etc…
The call takes about one hour. And the intake form will take you about 20-45 minutes to complete.
After that, all you need to invest is the time required to record your episodes. We recommend 20-40 minutes per episode but you may go as long as 1 to 1.5 hours. It's up to you.
Our team takes care of everything else involved. From polishing and editing your audio, to creating graphics, promotional material, videos, transcripts, show notes, uploading, scheduling, etc.
I'm pretty sure you can!
Podcasting is not hard. It's just time consuming. Especially the launch of a podcast.
There's several steps involved that take time to learn and navigate. And frankly, you probably have better things to do with your time than to learn the quirks of Apple Podcasts's platform…
Most of our clients, had tried to launch their podcast on their own but found it too confusing and time consuming, so they never went through with it.
I'd hate for that to be you. We'll handle the quirks and the tech, while you take care of delivering knowledge.
It does not. At least not directly. And certainly not at first.
I mean… Unless you're already a celebrity doctor who has a 6 month waiting list and an offer for your own reality show… And in that case, you probably already have a podcast!
But for the rest of us, podcasting is a tool for you and your practice. Think of it as a business card. An interactive business card.
One where people can learn about you, get to know, like and trust you, and recommend you to more people.
Then, as your listenership grows, so will your authority and you'll be able to book more consults, raise your prices, get more speaking engagements, and maybe even directly monetize your podcast through sponsorships and affiliate marketing.
If your goal is to monetize your podcast either by getting sponsors and/or by selling your products on it, you'll have to work really hard in creating good content, and marketing it correctly.
We can help you with both of those things but you should know that it will take you 18 - 24+ months before you start seeing results in this area.
If, on the other hand, your goal is to grow your brand and authority by podcasting, then you will be able to see the results of that much sooner.
We recommend a minimum of 6 months and a clear, purposeful strategy to achieve this.
Also, see the previous question.
We have several options for you based on your goals and budget:
- Our Starter Plan starts at $4500/month for two months.
- The Influencer Plan starts at $3300/month for six months.
- The Mini-Series starts at $4800/month for 3 months.
There are other add-ons that you can choose to include such as:
- Complete hands-off social media marketing
- SEO optimized show notes with manual transcripts
- Video podcast add-on
- YouTube upload with subtitles
- Booking guests for your podcast
- Episode outlines
If you'd like to apply and get a detailed quote, click here.
You do! 100%
You own everything we produce for you. Entirely and without restrictions.
That includes the audio but also the graphic assets, names, taglines, intros, outros, accounts, etc… It's all yours.
In fact, when registering your podcast and creating new accounts, everything is created under your name (or your company's) and you will have login credentials to everything from the start.
We'll be heartbroken…
But it's entirely up to you. You have full rights and complete ownership of everything we've produced for you.
Want to take your podcast elsewhere? Let us know and we'll even transfer the files for you.
Keep in mind though, that services you've paid for are non-refundable.
Just go ahead and schedule a 15-minute call by following this link.
We'd love to! Click below to schedule a call.