How Will Savvy Doctors Build Their Brand in 2020

By Ernesto Gutierrez, MD | January 27, 2020 |

It doesn’t matter where you currently are with your practice — whether just starting out or already being profitable and serving lots of patients. Most practice owners, no matter what their field or specialty, are treading water. And to make matters worse, as their practice grows, so does its costs. Few doctors understand how to…

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What the Google Ban on Stem Cells Means for Your Practice

By Ernesto Gutierrez, MD | January 27, 2020

Last September, Google put out a new policy on advertising for speculative and experimental medical treatments. From the policy itself: “…to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or…

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